“In January 2002 an unprecedented major media event unfolded in a Louisiana swamp. A team of top ornithologists set out to find the ivory-billed woodpecker, a bird last seen in the United States in 1943 and, until a recent credible citing by a turkey hunter, considered extinct in the U.S. The expedition, funded by a corporate sponsor, received worldwide media attention including coverage by the New York Times, USA Today, and National Public Radio.
This high-profile search for the ivory-billed woodpecker is just one indicator of the growing popularization of birds and birding. Other evidence abounds. A field guide, Sibley’s Guide to Birds, became a New York Times bestseller. And a quick search of the internet yields numerous birding sites, some of which list hundreds of birding festivals held around the country each year.”
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